Updated visual identity for the Baby Unit, Relatives and Parents Support (BURPS) charity in Milton Keynes
I led the redesign of the BURPS charity logo, creating a refreshed and approachable visual identity that better reflects the charity’s supportive role for families with newborns in neonatal care. This project involved balancing emotional sensitivity with clarity and professionalism, ensuring the new logo resonated with both medical staff and the families they support.
As the sole designer on the project, I managed the full creative process—from initial concept development and stakeholder collaboration, through to final delivery and brand guideline creation. The result is a modern, versatile logo that works seamlessly across print, digital, and fundraising materials, helping to strengthen the charity’s presence and accessibility in the community.
This project showcases my strengths in brand development, visual storytelling, and client communication, as well as my ability to manage projects independently from brief to completion.
