As part of MK21's rebrand to Syrup in 2023, I created a set of illustrations that became a core part of the new brand. These not only helped to reinforce Syrup's identity as a food & beverage creative agency, but also helped channel the spirit and personality of the team itself.
The illustrations function as a visual system, with assets that work together cohesively in a wide range of different contexts - each person having a unique icon that can be used to add a personal touch to emails, presentations and other areas across the agency.
The illustrations function as a visual system, with assets that work together cohesively in a wide range of different contexts - each person having a unique icon that can be used to add a personal touch to emails, presentations and other areas across the agency.
48-sheet mockup used as part of LinkedIn client pitch campaign, resulting in increased engagement with potential clients.
Motion graphic created for agency instagram content as part of the rebrand.
Promotional box sent to clients as part of agency re-launch.
