In 2023, Crackd launced a new creative platform including new packaging for The No-Egg Egg. This created demand for a bold new approach in how they highlight their hero product, that fit within the scope of the campaign.
The solution was a completely bespoke 3D asset - modelled, textured and rendered in Blender. This not only allowed for the product to be presented innovatively in ways that were not previously possible, but provided solution to the client that was time / budget efficient and flexible across a range of channels.
The solution was a completely bespoke 3D asset - modelled, textured and rendered in Blender. This not only allowed for the product to be presented innovatively in ways that were not previously possible, but provided solution to the client that was time / budget efficient and flexible across a range of channels.
Final rendered asset used as part of Crackd's new creative platform
Model used as part of print ad featured in the April 2024 Vegan Food and Living Magazine, with the aim to encourage readers of the magazine familliar with Crackd to expand their usage of the product through recipe content
The creation and use of a 3D product model for Crackd greatly enhanced the brand's product presentation, allowing the product to be brought to life in new ways, and helped elevate their new creative platform.
